This fall some athletic teams on campus were sporting a new look, thanks to IC’s Office of Intercollegiate Athletics and Recreational Sports. The office unveiled a new visual identity for the athletics program—including logos with a sharp, clean, strong look, giving student-athletes and their teams a progressive and assertive way of expressing who they are and who they strive to be. The new visual identity graphically aligns IC’s athletics program with the college’s overall mission, vision, and strategic direction.

Watch interviews with coaches and players below:

The process of developing the new athletics identity began in November 2013. Jason DeLand ’98, former IC baseball player and cofounder of the award-winning agency Anomaly (known for its Budweiser Super Bowl commercials), volunteered as a strategic advisor for the group. The development process included creative input from current and alumni student athletes, coaches, and staff in the athletics and marketing communications offices.

One message that student-athletes made clear was that they wanted to feel united as “one family,” that being part of the larger athletics community at the college was central to their experience.

Check out the redesigned website and get your new gear at the bookstore.