Ithaca College brought social media to life last fall with its Real-Life Instagram campaign. The Office of Marketing Communications created four seven-foot-tall Ithaca College Instagram signs, detailed to look exactly like Instagram posts as displayed on the popular social media platform.

A photo posted by Ithaca College (@ithacacollege) on Apr 12, 2014 at 11:26am PDT

The signs were used at accepted student events, as well as at Alumni Weekend . The campaign garnered bronze in the Council for the Advancement and Support of Education (CASE) District II accolades and an honorable mention from the College and University Public Relations and Associated Professionals.

A photo posted by Ithaca College (@ithacacollege) on Jun 19, 2014 at 11:55am PDT