Legendary folk-rocker Bob Dylan performing at Ithaca College would be big news in any year, but the event took on greater meaning this year as the college began to implement its strategic plan. The concert encompassed several of the themes and goals of Ithaca Forever, including community partnerships, utilization of all parts of the IC campus, and prioritizing experiential learning for students.

The November 17 show was presented by local concert promoter DSP Shows and Madison House. Working with a local promoter like DSP Shows is a prime example of the community partnerships the college seeks to take advantage of to offer experiential learning opportunities to its students. DSP Shows is one of several partners involved in IC’s new specialized MBA in entertainment and media management. 

Students in the program rotate through different internship positions at DSP Shows, and they assisted with the promotion of the concert at IC.

“We all gained a fresh perspective about all the important details that must be attended to in order to make our show a success for both the artists and fans,” said Jacob Generali ’19, a student in the MBA for entertainment and media management program.