The academic year is set to close on a note of kindness.
Frustrated by the feeling that too many of their peers retreat into an i-Pod- and cell-phone-induced bubble while on campus, a group of students in the Park School decided to put together a social marketing campaign to promote greater social interaction among members of the Ithaca College community, ranging from making eye contact and exchanging casual but sincere greetings to simple acts of kindness. Employing principles of social marketing, the students -- all enrolled in the course, Critical Issues in Integrated Marketing Communication -- conducted extensive, original research before coming up with a marketing strategy for their “Kindness is Contagious” campaign. For ideas on how -- and why -- to make IC more social, go to the campaign’s website at www.ithaca.edu/orgs/kindness and be sure to read the op-ed in this past week’s Ithacan, written by a Swedish exchange student from the class: www.ithaca.edu/ithacan/articles/0604/20/opinion/3kindness_.htm. And keep your eyes open for random and unexpected acts of kindness around campus all week.
For more information, contact [mailto:clombar1@ithaca.edu].
https://www.ithaca.edu/intercom/article.php/20060424002941244