Gino Bona, a 1995 Ithaca graduate, won the NFL's inaugural "Pitch Us Your Idea for the Best Super Bowl Commercial Ever. Seriously" contest. Bona's winning pitch, which can be seen online, was made into a 30-second commercial that aired during the Super Bowl XLI broadcast on February 4, 2007.
Bona, who beat out over 10,000 other entrants, traveled to Los Angeles to watch his idea being filmed. He and a guest were also guests of the NFL at Super Bowl XLI in Miami.
Watch Gino's ad:
Super Ad
USA Today feature:
http://www.usatoday.com/money/advertising/2007-01-08-nfl-ads-usat_x.htm
https://www.ithaca.edu/intercom/article.php/20070110124549997