Consul David Saranga, who previously was a Director of Studies and Lecturer in Marketing Management at the Open University in Israel, is speaking to students about the concept of 'Branding A Country':Wednesday, April 25th
7pm
Park Auditorium
Consul David Saranga, who previously was a Director of Studies and Lecturer in Marketing Management at the Open University in Israel, is speaking to students about the concept of 'Branding A Country':
Wednesday, April 25th
7pm
Park Auditorium
Consul Saranga discusses market research that has taken place regarding Israel as a brand, and explains what the Israeli Foreign Ministry is doing in the name of branding Israel; how far it is possible to brand a country, how one goes about it and so forth.
This event is co-sponsored by: SAFI, PRSSA, and the School of Humanities & Sciences.
https://www.ithaca.edu/intercom/article.php/20070423094350447