Publication Design and Printing Guidelines

09/26/08

Contributed by Peter Kilcoyne

It is important to communicate a single brand, whatever the medium or audience.

The Ithaca College logo provides a consistent brand for the College. It is designed for use on all marketing-related material, including advertisements, posters, and brochures. To ensure the logo’s distinction and that of the seal and athletic logo, the Office of Marketing Communications has provided graphic standards on its website, www.ithaca.edu/marcom/graphics. Please take the opportunity to review the guidelines and contact your marketing communications manager with questions.

College Seal

The only acceptable use of the College seal is on official College documents. Please do not use the seal for marketing purposes.

Athletic Logo

The athletic logo is available for use on all athletic-related material. The logo represents the pride, tradition, and the determination of our student athletes. It should not be used with the College logo.

Printing and Design Services

The College maintains a state-of-the-art printing facility on campus. Using digital technology, the College’s print shop is able to produce excellent work at very reasonable rates.

Due to size and quantity limitations of our on-campus printing facility, not all publications can be done on campus. For publications that require off-campus printing, please contact the Office of Marketing Communications. We provide access to a wide variety of commercial printers and will work with you to secure the best price for your budget.

The Office of Marketing Communications also provides access to a number of very creative and reasonably-priced graphic designers. We will coordinate with you and the designer to ensure your satisfaction.

Help us to maintain the College’s brand identity. Work with the Office of Marketing Communications to establish a consistent brand that aids in promoting your events and programs. If you’d like more information or need assistance in developing promotional materials, please contact your marketing communications manager.

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