Park School alumni from across the country will share their expertise with students, faculty, and staff in a series of panel discussions and screenings September 30 and October 1. The events are being held in conjunction with Fall Splash, the college’s reunion/homecoming weekend.
Sessions are open to the public and topics include: Advertising/PR/Marketing/Branding; Reinventing Traditional Media; Entrepreneurship: Developing your own Content & Brand; and a screening of the documentary, "Dying to Live."
Schedule:
Advertising/PR/Marketing/Branding
Thursday, Sept. 30, 2-4 pm, Park 220
Carole Irgang, President, Red Shoes Marketing (Former Director of Integrated Marketing Communications for KRAFT)
Rodd Perry, Co-President, The Ant Farm (antfarm.net)
Michael Kaplan, Sr. VP, Group Account Director, G2 Direct and Digital
Laurie Greenberg, VP, Regional Sales, ESPN
Susan Johnston, General Manager, Cayuga Radio Group
Documentary Screening: “Dying To Live”
Thursday, Sept. 30, 4:30 pm, Park Auditorium
Lance Lipman Biography: Director/Editor
Lance Lipman spent the first ten years of his career serving as senior broadcast producer in public television, producing primarily documentary work. In the eighties, Lipman moved into the private sector, applying his production skills to the world of business communications and corporate training; serving corporate, association and non-profit client goals through the delivery of compelling stories. The company’s list of clients includes Coca Cola Enterprises, Center for Creative Leadership, Southern Company, Marriott, McKesson and the U.S Army. Lance holds communications degrees from Ithaca College and Pennsylvania State University. National recognition for his work includes a bronze medal from the New York Film Festival, a Silver Cindy Award, the PRSA Phoenix Award, and numerous Telly Awards. For more information on the film, visit: www.transplantdocumentary.com
Reinventing Traditional Media
Friday, October 1, 1-3 pm, Park Auditorium
Helen Feinbloom, President, Feinbloom & Associates
Matt Mulcahy, Anchor/Reporter, Managing Editor NBC 3 SYR
Ed Tobias, Manager, Business Continuity and Disaster Planning
Barry Frey, Exec. Vice President, Advance Platforms, Cabelvision
Steve Rathe, Owner Exec. Producer, Murray Street Prod.
Kelli Grant, Consumer Reporter, Smartmoney.com
David Lebow, Former President & CEO, Internet Broadcasting (Current Board of Trustee)
Michael Potter, Product Development Coordinator, Internet Broadcasting Systems
Dave Storey, Publisher, The Gazette (IA)
Entrepreneurship: Developing your own Content & Brand
Friday, October 1, 3-5pm, Park 220
Anthony Carbone, Emmy Award-Winning Television Producer and Editor (Freelancer)
Matt Mulcahy, Anchor/Reporter, Managing Editor NBC 3 SYR
Andy Orgel, President and CEO, 1Degree Media and Entertainment, Inc.
Paula Landry, Author, Business of Film
John DiLeo, Author, Film Historian and critic
Rich Morris, Author, Owner, ROI Consulting
Lance Lipman, Freelance Documentarian
Individuals with disabilities requiring accommodation should contact April Johanns (274-1789, ajohanns@ithaca.edu). Please make requests for accommodation as soon as possible.
https://www.ithaca.edu/intercom/article.php/20100924150412780