Stephen Tropiano, associate professor in the Department of Television-Radio, presented a paper at the University Film & Video Association (UFVA) Conference in Boston. His paper, entitled “The Ethics of Product Placement and Integration in Prime Time Television,” examined the strategies currently employed by television producers and advertisers to integrate products and brand names into prime time network television.
https://www.ithaca.edu/intercom/article.php/20110825230318697