Marketing Communications Update:  New Ready stories and microsite

12/17/11

Contributed by Rachel Reuben

Redesign of the Ready campaign microsite
The Ready campaign microsite was recently updated to showcase new stories and create a more engaging, user-friendly experience for visitors. The redesigned microsite features a comprehensive search tool and an animated, category-based filtering system that allows users to see only stories related to the categories they choose, such as health sciences or campus life. Additional photos and videos will be added to the microsite over the coming weeks.ithaca.edu/ready/elliep/

New Ready stories now available
The Office of Marketing Communications recently launched 17 new stories (added to the existing 12 with more coming soon) to support its new advertising campaign showcasing the ways Ithaca College is making its students ready for personal and professional success. Some of the newly featured subjects include an alumnus from the physics department who develops the national ratings for golf courses and another who marries her passion for music performance with physical therapy. View all of the stories at ithaca.edu/ready. For more information regarding the Ready brand identity, visit the Office of Marketing Communications website.

Do you know a subject that would make a great Ready story?
The Office of Marketing Communications is regularly in search of outstanding stories of our current students an alumni to support this campaign. The stories can feature current students, alumni, or professors from any generation. The stories simply need to demonstrate how IC helps prepare its students and alumni for success. To submit a story lead, complete this form.

For questions or feedback regarding the Ready campaign please contact Rachel Reuben, associate vice president for marketing communications, at rreuben@ithaca.edu or 4-3830.

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