Steve Seidman’s paper "The Visual Design of Election Campaign Posters" was published as a chapter in The Graphic Communication Handbook, edited by Simon Downs (Routledge, 2012).
The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry.
Seidman, a retired professor and current lecturer in the Department of Strategic Communication, is also the author of Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History (Peter Lang, 2008).
https://www.ithaca.edu/intercom/article.php/20120405145021690