On-Campus Media Literacy Internship Opportunities with Project Look Sharp

11/12/12

Project Look Sharp is Ithaca College’s award-winning educational initiative within the School of Humanities and Sciences.   Project Look Sharp supports media literacy integration into K-12 and college-level classrooms.  Our organization provides media literacy materials, lesson plans, curriculum kits, and workshops to help educators effectively integrate media literacy into classroom curricula.  Join our on-campus Project Look Sharp team to help promote 21st century skills in critical thinking and media literacy for the next generation. You may choose a 1.5 through 3 credit internship, and we accept all majors!

View our diverse list of internships for Spring 2013 below, and visit our website for more information.

Document Research:
Collaborate with Project Look Sharp’s lead author, Sox Sperry, and federal archive librarians to research primary source documents for use in elementary through college teaching. After an introduction to media literacy and constructivist media decoding teaching method, you will begin researching for a number of projects. These projects include linking Project Look Sharp online media lessons to resources in the Library of Congress and creating a science teacher resource list to be published on the Project Look Sharp web site.

Video Production:
Use your expertise in video production to promote critical thinking about media messages for Project Look Sharp. Work collaboratively with Project Look Sharp’s Director of Curriculum and Staff Development to create a variety of innovative short videos that promote our work and teach educators about media literacy practices. These instructional videos will be used in workshops and will be posted to our website, Vimeo, and Youtube. Experience with Final Cut Pro or equivalent is required.

Promotion and Marketing:
Gain skills and experience in marketing and promotion and an understanding of media literacy by working with our media expert and a small team of includes the following activities based on assigned concentration:

Concentration 1: Database and Website Marketing

• Research and contact new and existing target groups for specific marketing campaigns
• Analyze website presence and initiate outreach proposals based on research
• Learn to use Filemaker and create scripts
• Craft emails to media literacy and education contacts
• Post existing educational lessons to web
• Research, propose, and implement additional promotional activities

Concentration 2: Design Marketing

• Design, create, and update promotional flyers and advertisements via InDesign, Photoshop, or I-works
• Analyze outreach data via Constant Contact
• Research, propose, and implement additional promotional activities

Concentration 3: Social Media Marketing

• Advise on, implement, and grow our existing and future social networking outreach initiatives (Twitter, Facebook, LinkedIn, YouTube, etc...)
• Help create “This Day in History” automated twitter database
• Learn to use Google Analytics and present data to the PLS staff
• Research, propose, and implement additional promotional activities

Concentration 4: Media Outreach Marketing

• Develop a media outreach plan and timetable for the semester
• Design, draft, send and follow-up communications to different media outlets
• Coordinate marketing efforts with Ithaca Media Relations for press releases
• Learn to use Filemaker, research and add media contacts to the database
• Develop a video & audio production plan for media outreach (e.g., for media outlets)
• Help develop a long-term plan for continued media outreach

If interested, go to www.projectlooksharp.org to download or complete an online application.  Send to:  Sherrie Szeto at sszeto@ithaca.edu, or drop off to 104 Williams Hall.  Call 607-274-3471 for further questions.

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