Join us on Thursday, November 29, at 7 p.m. in BUS 111, for a special event with Andy Hersam, Global Marketing Solutions, Client Partner at Facebook.Join us on Thursday, November 29, at 7 p.m. in BUS 111, for a special event with Andy Hersam, Global Marketing Solutions, Client Partner at Facebook.
Andrew’s talk, “The Global Opportunity of Social Media: Managing Global Marketing in the Rapidly Changing Media Business,” will engage audience on this ever evolving platform. At Facebook, Andrew works with some of the largest financial services partners, such as JP Morgan Chase and MasterCard.
"We're very pleased to welcome alum Andrew Hersam back to Ithaca College. We're looking forward to hearing about his perspectives on global business strategies, opportunities in today's business world and skills needed for success." says School of Business Dean, Mary Ellen Zuckerman.
Over the past two decades, Andrew has reinvented, repositioned, and reinvigorated some of the world’s most popular consumer media brands. His particular strength lies in building and leading teams that obsess over the consumer experience, leveraging digital media to deepen bonds among brand loyalists around shared passion point pursuits.
Stop by Clark Lounge between 1:30-3:30 for a Meet, Greet and Tweet with Andrew. If you can’t stop by, make sure you follow the conversation and send in questions by following ICAMA on Twitter @IC_AMA.
Individuals with disabilities requiring accommodations should contact Paul Deamer at pdeamer@ithaca.edu or (607) 274-1279. We ask that requests for accommodations be made as soon as possible.
https://www.ithaca.edu/intercom/article.php/20121126101429641