Cyndy Scheibe of Project Look Sharp Presents Critical Thinking and Health Webinar

04/27/15

Contributed by Ari Kissiloff

Join Project Look Sharp’s next webinar, “Critical Thinking and Health: Media Literacy Lessons on Advertising and Nutrition for Elementary Grades.” This webinar is free of charge and will be live on Thursday, May 7th from 7:00-8:00 PM EDT.

Cyndy Scheibe, Project Look Sharp’s executive director, will offer elementary school and early childhood educators (and teachers-in-training) pedagogical techniques and curriculum materials to help young children ages 5-10 understand biases and misleading messages found in food advertisements aimed at them. She will also explore how to seek out and use media sources in order to deepen critical thinking practices about who creates these messages and why. They will discuss the impact that they might have on children’s beliefs, attitudes and behaviors regarding nutrition. The discussion will also highlight connections to ELA, math and science standards in early elementary education.

Cyndy Scheibe will lead participants on a participatory exploration of lesson elements from Project Look Sharp’s newly updated curriculum lessons related to critical thinking and health including:

Is There Really Fruit in That? “Fruit” Snacks and Beverages Marketed to Children
Food Groups: Where do French Fries and Froot Loops fit on MyPlate?
How Much Sugar is in My Cereal? Reading Package Labels
What Techniques do Advertisers Use to Say “This is Just for Boys” or “This is Just for Girls”
These lessons will be available free and online at www.projectlooksharp.org

For more information and to register for the webinar go to:

http://events.constantcontact.com/register/event?llr=puivi6cab&oeidk=a07eav23fz3c4aeb39c

You may also email us at looksharp@ithaca.org or contact us by phone at (607) 274-3471. This webinar will be archived on the Project Look Sharp website for those who cannot participate during the live event.

Project Look Sharp is Ithaca College’s Media Literacy Initiative. Project Look Sharp supports the integration of critical thinking through media literacy in school curriculum and teaching. They do this through developing and providing lesson plans, media materials, training, and support for educators at all education levels. The purpose of media literacy education is to help individuals of all ages develop the habits of inquiry and skills of expression they need to be critical thinkers, effective communicators, and active citizens in today’s world.

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