Dean Diane Gayeski and Associate Professor Scott Hamula Published in Advertising & Society Review

11/17/15

Contributed by Kristin Morse

Dean Diane Gayeski, Associate Professor of Strategic Communications Scott Hamula, and Adam Peruta, a former Assistant Professor here in Strategic Communications and now at Syracuse University have been published in Advertising & Society Review. Their article "The Complex Challenge of Branding in Higher Education: Where's The Pedagogy?" focuses on higher education branding and its drivers and challenges.