The Ithaca College Chapter of the American Marketing Association (ICAMA) earned Honorable Mention standing in the 2015/2016 AMA International Collegiate Case Competition.The Ithaca College Chapter of the American Marketing Association (ICAMA) earned Honorable Mention standing in the 2015/2016 AMA International Collegiate Case Competition.
Honorable Mention places IC among the top 20 schools in the country. The Marketing Research committee of the ICAMA, chaired by Emma Behrens '16, worked throughout the fall semester on a marketing plan for Hershey's Ice Breakers Cool Blasts product. The team conducted primary quantitative and qualitative marketing research and analysis, identified attractive target segments, and then constructed a marketing mix including product recommendations and an integrated marketing communications strategy.
The Collegiate Chapters Council of the American Marketing Association (AMA) runs an annual International Collegiate Case Competition that began in 1986-87. The Case Competition is open to undergraduate teams at schools that have an affiliated AMA Collegiate Chapter. The AMA Collegiate Case Competition is a yearlong event that brings together top marketing students to work on a marketing challenge submitted by a sponsoring organization. The Case sponsor provides a detailed marketing problem for which it is looking to gain the perspective of AMA’s best students, who will compete by developing a marketing strategy in a nationally recognized competition.
Congratulations to the entire Marketing Research Committee and all of ICAMA for their hard work in securing Ithaca College's great finish in the AMA International Collegiate Case Competition.
https://www.ithaca.edu/intercom/article.php/20160202114628150