The overhauled ithaca.edu experience will be rolling out later this spring and we’re super excited about it. There are a lot of big changes in the works for our new site, and IC’s creative team will be posting about our creative direction and creative choices along the way.
From a creative strategy perspective, one of the most important changes is a fundamental shift in the creation process itself. We’ve shifted from an approach that focused on relaying information to one that is grounded in storytelling. This has led to very different results.
For the full story, visit the College Relations and Communications blog, "Work in Progress" by clicking here.
https://www.ithaca.edu/intercom/article.php/20180127212722395