An IC American Marketing Association team won the digital marketing case competition at a regional conference.An IC American Marketing Association team won the digital marketing case competition at a regional conference.
Members of the Ithaca College American Marketing Association (ICAMA) participated in multiple competitions at the Utah Valley University #iAMAdigitalmarketer Virtual Regional Conference.
A team made up of Kelsey Herniman ’18, Kristen Vollmer ’18, and Drew Lapinski ’20 took first place in the Digital Marketing Written Case Competition. Their entry can be viewed here:
http://www.uvuama.com/wp-content/uploads/2018/02/Bike-Yellowstone-Digital-Marketing-Plan.pdf
Congratulations to the winners!
https://www.ithaca.edu/intercom/article.php/20180215094241999