Arhlene A. Flowers, associate professor of Integrated Marketing Communications, received an accredited lecturer certification in Intercultural Management from the Hofstede Institute in March 2019. She attended a workshop in Helsinki, Finland, along with academics and business executives from around the globe, that focused on intercultural dimensions developed by one of the leading scholars and pioneers in intercultural communication and management, Dr. Geert Hofstede.
Professor Flowers said: “I believe that intercultural skills are essential for public relations practitioners to excel in today's multinational workforce and diverse multicultural society. This workshop helped me develop new assignments and exercises on intercultural communication and management that specifically relate to the public relations industry.”
For the IMC degree program, she created a new course, STCM 36600 Global, Intercultural, and Multicultural Public Relations (which is also a diversity-designated course), in which intercultural communication is a significant component.
https://www.ithaca.edu/intercom/article.php/20190325095244376