Lisa Farman, Assistant Professor of Strategic Communication, published an invited essay, "Media planning in the foreground: Comparing the Washington Media Scholars case competition and the NSAC," in the Journal of Advertising Education.Lisa Farman, Assistant Professor of Strategic Communication, published an invited essay, "Media planning in the foreground: Comparing the Washington Media Scholars case competition and the NSAC," in the Journal of Advertising Education.
The essay is published online ahead of print. It can be accessed here: https://doi.org/10.1177/1098048219867452 and will appear in the November 2019 print edition.
The Journal of Advertising Education is dedicated to research and commentary on instruction, curriculum, and leadership in advertising education and is the official journal of the Advertising Division of the Association for Education in Journalism and Mass Communication (AEJMC).
https://www.ithaca.edu/intercom/article.php/2019082116013538