Molekule MH1 Air Purifier Advertising Claims Appeal Decided; Scott Hamula Chairs Review Board Panel

04/03/20

A panel of the National Advertising Review Board (“NARB”) has determined that Molekule Inc. properly supported claims that the PECO technology filter of its MH1 Air Purifier (“MH1”) can address bioaerosol and VOC pollution. The panel further found supported the general efficacy claim that “Molekule’s revolutionary nanotechnology destroys pollutants at the molecular level.” However, NARB recommended that Molekule discontinue or modify certain non-quantified pollution elimination claims for its MH1 device, and discontinue the challenged comparative superiority claims versus air purifiers that contain HEPA filters.

NARB is the appellate unit of the advertising industry’s system of self-regulation. The advertising at issue had been challenged by Dyson, Inc. before the National Advertising Division (“NAD”). NAD is an investigative unit of the advertising industry’s system of self-regulation. Following NAD’s decision, Molekule appealed NAD’s findings regarding its non-quantified pollution elimination claims and comparative superiority vs. HEPA claims.​

Molekule stated that it will comply with the panel’s recommendations. Further details are available at: NARB PANEL #263

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https://www.ithaca.edu/intercom/article.php/20200403115812585