Naming rights deal lands Uzma Rawn '06 on the "30 under 30" list

Ken Fisher '80 is honored with the Lincoln Award

Rick Roth ’76 comes up with new solutions for a new marketing world.

By Robin Roger

The advertising business has undergone dramatic change over the last several years. Consumers are more in control over how and where they engage with a brand, and retail customers hold more and more power over which brands they will support. Advertisers need integrated marketing...