Tom Rochon
3/21/2012
By Tom Rochon
Ernest Hemingway once wrote a six-word short story (supposedly in response to a bar bet): “For sale: baby shoes. Never worn.” In later years he claimed it was his best work.
Like haiku, the six-word short story has become a literary feat that many have tried to master. John Updike wrote one as follows: “I’m sorry.” “What...
11/28/2011
Ithaca College’s new branding initiative takes flight
By Steve Shoemaker
It’s hard to sum up Ithaca College in one word, but at the start of the fall semester, IC did exactly that. On September 1, the College revealed a new branding and marketing campaign designed to distill the entire IC experience into one concept: ...