Earth Day Weekend Mini-Course on Using Media For Social Change -- Open to All Students

04/01/10

Contributed by Melissa Gattine

Students from all majors are welcome to register for the mini-course, Media for Social Change. This course requires 12.5 hours of participation. It is designed to be an immersive learning experience. Students will gain a greater knowledge of companies in the media, communications and entertainment industries, emphasizing how content can communicate social responsibility and how to use the power of media for positive, personal and global transformation.

GCOM 29312 - 01
1 credit
April 22-24, 2010
Registration on Homer under "General Communications"

The course is divided into three sections: The Program, The Case Study & The Challenge. The program will feature a public talk by Lynne Twist, a global activist, fundraiser, speaker, consultant, and author.

Participating students will be challenged, in a “super-forum,” to “join” actual media and entertainment company executives (television, radio, film, broadband, music, wireless, print, advertising and location-based), as “active employees,” in a “mock” industry challenge to use their media infrastructures, content abilities, distribution platforms and marketing capabilities to address a set of global sustainability issues put “in their face” by credible, global thought leaders.

The Park School will provide the course, program and participants and will lead the student challenge; but, the course is open to all students of the college including, but not limited to, those studying Environmental Studies & Sciences, Natural Sciences, Psychology, Business, Health Promotion, Sociology, Religion & Ethics and History.

For more information, visit: https://www.ithaca.edu/rhp/community/socialchange/

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