Students from the Park School's Ad Lab Class will present their advertising campaign Tuesday, May 3 at 12:05 p.m. in the Park Hall Auditorium.Students from the Park School's Ad Lab Class will present their advertising campaign Tuesday, May 3 at 12:05 p.m. in the Park Hall Auditorium.
Each year, students in the senior capstone course spend a semester researching and developing a campaign for American Advertising Federation's (AAF) National Student Advertising Competition.
Ithaca College competes in District Two against 20+ other colleges in neighboring states, and have won their district more than any other school. This year's client is JCPenney and the goal is to develop a more positive brand image, while staying within a $100 million budget, and targeting females ages 25 to 34.
The Ad Lab team will travel to NYC on Saturday, May 7 for the competition.
https://www.ithaca.edu/intercom/article.php/20110428141814811