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Each year, students in the senior capstone course spend a semester researching and developing a campaign for American Advertising Federation's (AAF) National Student Advertising Competition. Ithaca College competes in District Two against 20+ other colleges in neighboring states, and have won their district more than any other school. This year's client is JCPenney and the goal is to develop a more positive brand image, while staying within a $100 million budget, and targeting females ages 25 to 34. |
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Students from the Park School's Ad Lab Class will present their advertising campaign Tuesday, May 3 at 12:05 p.m. in the Park Hall Auditorium.