As we continue to count down to the launch of the overhauled Ithaca.edu experience, we're excited to share the latest post to our "Work in Progress" College Relations and Communications blog.
This week's topic is Creating the Voice and Tone of Ithaca.edu, written by our Senior Creative Copywriter, Nellie Wallace.
While working on the new ithaca.edu and talking to people across campus, we knew we had to find the right voice and tone to reflect IC on the web. Read how this process began with some important questions.
https://www.ithaca.edu/intercom/article.php/20180211124807558