Recruitment marketing presents never-ending challenges from ever-changing media and demographics.    by Mbeti Hyess

“My son was getting so much e-mail from colleges that he had to change his e-mail address,” says Helene Maddux of her son Will Holets’s experience as a high school junior and...

Students pitch business ideas to Disney CEO and honorary campaign chair Bob Iger '73.

Imagine this: You are an ordinary college student alone in an elevator with the CEO of one of Ameria’s largest corporations. You have 30 seconds to wow him with an original idea. If he likes the pitch he may decide to fund your project. But you...