IC's seventh annual National Collegiate Alcohol Awareness Week (NCAAW) provides a wide variety of programming, including interactive workshops, presentations, and social events.
"Media Literacy, Alcohol Marketing, and You"
Presented by Cyndy Scheibe, Project Look Sharp
Monday, September 22
7:00 p.m., School of Business 104
What techniques do advertisers use to market alcohol products to college students and young adults? How are they crafted, why do they work, and how can students "talk back" to those advertisers to change the message? This lively, interactive presentation by Cyndy Scheibe, executive director of Project Look Sharp at Ithaca College, will introduce the process of media literacy and advertising decoding, combining discussion and analysis with hands-on activities.
Featured Speaker: David Hellstrom
"The Real Buzz about Alcohol"
Wednesday, September 24
7:00 p.m., Emerson Suites
Forget the stereotypes, and forget the scary news stories talking about the latest research. The truth is that most college students are making healthy decisions about alcohol, sex, and other important choices. "The Real Buzz" avoids the scare tactics and the dry facts. Instead, David talks to students about what they are interested in: relationships, self-esteem, a great social life, and feeling like they are in charge of their own lives. He challenges students to get what they want out of life by making choices that return them positive results, without putting themselves or their friends at risk. "The Real Buzz" is delivered in a way that is extremely funny, constantly engaging, and powerfully challenging, using humor, storytelling, and positive health promotion messages.
David Hellstrom is the director of education and training for the BACCHUS and GAMMA Peer Education Network and an award-winning presenter with Campuspeak.
Campuspeak: David Hellstrom
"Students in Recovery" Panel
Thursday, September 25
7:00 p.m., Taughannock Falls Room (Campus Center)
Three students in recovery from alcoholism and/or drug dependence tell their own personal stories. A powerful message that includes the devastating results of dependence, the struggles of recovery, and the hope and renewal that sobriety can offer.
Late Night at the Fitness Center: Movie and Games
Thursday, September 25
9:00 p.m. to midnight, Fitness Center and Quad
Join us for an evening of fun and games on the quad and in the Fitness Center. There will be a movie on the quad at 10:00 p.m.; plus basketball, volleyball, "Alcohol Jeopardy," and prizes in the Fitness Center. Take a break from studying and join the fun!
Urban Cowboy
Friday, September 26
8:00 p.m., Emerson Suites (Campus Center)
Urban Cowboy is one of IC After Dark’s most popular events! This Western-inspired rodeo features the wildly popular mechanical bull, line dancing, poker, and other games. Of course, you can expect the food, prizes, and giveaways that are the hallmarks of every IC After Dark event.
IC After Dark
This week's events are coordinated by the Health Promotion NCAAW Committee with collaboration and sponsorship from: Career Services, Center for Student Leadership and Involvement, IC After Dark, REACH, Recreational Sports, Residence Hall Association, Residential Life and Judicial Affairs, Student Affairs and Campus Life, and the Student Activities Board.
For more information, contact Priscilla Quirk at 607-274-3136.
