Ithaca College

Where are the opportunities to use creativity in the media business? The answers might lie in areas no one has ever thought about, says Jay Linden, the executive vice president of NBC's Strategic Partnership Group.

Linden, a seasoned marketing professional and a 1972 graduate of the Park School, will be returning to his alma mater for a three-day visit November 10-12 as the sixth Skip Landen Professional in Residence.

In addition to a free public lecture, "Creativity through the Eyes of Business," Linden will meet with faculty and students and give a series of master classes, which the College community is invited to attend.

Lecture: "Creativity through the Eyes of Business,"
7:30 p.m. on Wednesday, November 12, in Park Hall Auditorium. It is free and open to the public.

Master Class #1 The Tip of the Iceberg
Monday, November 10, 2003, 3:30 - 5:00 p.m., Park 220
How CNBC, NBC's business news network, is showing brands how to define the network's viewers not by what they do for a living, but by what they do when they're living.

Master Class #2 The Olympic Games: A "game plan" for success
Tuesday, November 11, 2003, 11:00 am - 12:30 p.m., Park 220
Every two years, the network and its advertisers invest billions in the games. Why do they do it and what do they get out of it? Jay Linden will give you an inside look at how NBC markets the world's largest event.

If you plan to attend one or both of these master classes, please contact April Korpi, 274-1789.

The Skip Landen Professional in Residence Series was established in the Roy H. Park School of Communications to bring alumni media professionals to campus each year to meet and work with students. The series is named after filmmaker and professor emeritus of cinema and photography Gustav "Skip" Landen. Skip will be on campus this week to also visit with students and to provide Jay's lecture introduction.

For more information, contact Antoinette Di Ciaccio, 274-1023.

Contributed by Antoinette Di Ciaccio