Ithaca College

The Park School of Communications has an exciting new department – Strategic Communications. Now there are two great degree programs under one roof: Communication Management and Design (CMD) and Integrated Marketing Communications (IMC). Both programs are concerned with managing projects, with evaluating results to improve communication, and with designing messages that will motivate, instruct, and persuade target audiences.


CMD—A unique degree program that blends project management, digital media, interpersonal communication, instructional technologies, and corporate communication. Our graduates obtain exciting jobs in large corporations, not-for-profit organizations, educational institutions, and government agencies. They develop web sites, and do event coordination, instructional design, and corporate and public relations. CMD was formerly known as Organizational Communication, Learning and Design.

IMC—A degree program built on the merging of specific coursework from the Roy H. Park School of Communications and the School of Business. This major teaches students about the newly converging fields of advertising, public relations, sales promotion, and direct/interactive marketing. Students learn how these specialized areas are combined into seamless communications programs for businesses and nonprofit organizations.

For more information, visit: https://www.ithaca.edu/rhp/depts/stratcomm/