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"Get a Taste of the Coke Side of Life"

Contributed by April Johanns on 04/21/07 

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You are invited to see the IC Ad Lab team make their annual public presentation on Tuesday, April 24th, at 12:10 pm, in the Park Auditorium.

Their 20 minute pitch will be their integrated marketing communications approach to bringing meaning to "the Coke side of life" to the target market of 13-24 year olds.

Ad Lab is a senior-level course for IMC majors. It has a rich and successful history of competing in the American Advertising Federation's (AAF) National Student Advertising Competition (NSAC). Our team will present at the district level in NYC on Saturday, April 28th.

Topic: Archive
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