Ithaca College

Students from the Park School's Ad Lab Class presented their advertising campaign Tuesday, April 28, in the Park Hall auditorium.

Each year students in the senior capstone course spend a semester researching and developing a campaign for American Advertising Federation's (AAF) National Student Advertising Competition contest. This year's client is Century Council, a not-for-profit organization that serves as a leader in the fight against drunk driving and underage drinking.

The students will travel to New York City this weekend to compete in AAF's regional competition. The winners of the regional competition will travel to the national competition in June.

Editor's note: the date of the Ad Lab presentation was listed incorrectly in an earlier version of this story.