Ithaca College

Integrated Marketing Communications Program Director, Professor Scott R. Hamula, will serve as the academic representative on the Radio Advertising Bureau's (RAB) Small Market Advisory Committee (SMAC). The committee plays a vital role in guiding RAB on the development and delivery of services and resources to its member constituents.  This group has greatly influenced many of the radio industry’s flagship resources and products developed to assist members in the sales and marketing of radio in all its forms, as well as RAB’s training and professional development strategies.