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Students from the Park School's Ad Lab Class will present their advertising campaign Tuesday, April 27 at 12:10 p.m. in the Park Hall Auditorium. Each year students in the senior capstone course spend a semester researching and developing a campaign for American Advertising Federation's (AAF) National Student Advertising Competition contest. This year's client is State Farm, and the campaign objective is to increase brand awareness in the young adult market. The Ad Lab team will travel to New York City April 30-May 1 to compete in AAF's regional competition. The winners of the regional competition will travel to the national competition in June.
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