Ithaca College

For a taste of this exciting new online course, visit IC Professor Seidman's blog on Posters and Election Propaganda.

STCM 22100  Introduction to Political Campaign Communication
3 credits
Summer I (May 31 - July 1, 2011)

Register now via Homer Connect.

Introduction to Political Campaign Communication introduces communication strategies, tactics, and methods used in political campaigns to influence voters, as well as basic concepts, history, and evidence of effectiveness.

Topics include targeting, polling, focus groups, image and crisis management, positioning, political marketing, new technology, and ethics in campaigns.

Students critically analyze a variety of U.S. and international political campaigns, examining them from an interdisciplinary perspective, incorporating communications, advertising, public relations, politics, history, and visual design principles and practice.

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For more information on summer sessions or to see the complete undergraduate course listing, visit ithaca.edu/summer.

Ithaca in Summer. It's just what you do.