Ithaca College

Arhlene A. Flowers, assistant professor in Integrated Marketing Communications, co-authored a peer-reviewed chapter, “Virtual Worlds for Collaborative Meetings,” in a new IGI Global reference book, Business Organizations and Collaborative Web: Practices, Strategies and Patterns.

International organizations are entering a variety of virtual worlds to promote collaboration among their geographically dispersed workforce for training and meetings. This chapter (http://www.igi-global.com/bookstore/chapter.aspx?titleid=54057) addresses opportunities and challenges in conducting meetings and events in virtual worlds, as well as case studies on companies utilizing virtual worlds for business-to-business and business-to-consumer interactions with internal and external audiences.

Founded in 1988, IGI Global is an international publishing company specializing in scholarly research publications and databases covering all aspects of information science technology utilization and management.