Ithaca College

As the College's licensing and trademark enforcement program continues to evolve, the Office of Marketing Communications has made a few changes to further refine and strengthen the brand. The program was established in July to protect Ithaca College's name, reputation and identity. It requires that both on-campus and off-campus organizations gain approval through the licensing program in order to use the College's name, logos, nickname, and other protected terms (Ithaca College, IC, Bomber(s), Bomber nation, Ithaca [club/organization name/1892]) on any product.

As a reminder, merchandise includes any products that vendors create (apparel, mugs, pens, etc.) whether they are distributed internally, sold internally by on-campus organizations, or sold by external retailers or vendors.

Colors:
Two new colors have been added to the list of permissible colors under the College’s licensing program. Light pink has been added as a fashion color, and tan/khaki has been added as an additional neutral color. The College's licensing color palette for merchandise already includes navy, gold, gray, black, and white. All merchandise bearing Ithaca College’s trademarked name and protected terms may only appear in the colors listed above, and must contain the appropriate trademark symbols (® and TM).

Fonts:
If the College's official artwork is not used on merchandise, custom drop-art is permitted. Block or print lettering best represents the College brand, therefore script or cursive fonts will not be approved on merchandise bearing the College's protected terms.

More licensing information sessions will be scheduled throughout the spring. To learn more about the licensing program, visit ithaca.edu/marcom/licensing, or contact Rachel Reuben, associate vice president for marketing communications at rreuben@ithaca.edu or 274-3830.