Ithaca College

Trademark Enforcement & Licensing Program 101 Sessions in January:

Tuesday, January 17, 3:30-4:30pm, Textor 102
Friday, January 27, 3-4pm, Textor 103

Until we launched our licensing program in July 2011, there had been nothing to prevent anyone from selling products using Ithaca College's good name and reputation. We were a rarity in higher education in that we had no way to protect the rights to the commercial use of our names. To remedy that concern, the college instituted a trademark and licensing program.

On-campus and off-campus organizations will need approval before placing the college's name, logo, nickname, or other distinguishing mark on any product. This program is a critical component of our overall branding initiative, as Ithaca College seeks to ensure the high quality and consistent standard of excellence for which we are known.

Through the use of trademarks and right of first use, the College has protected the terms "Ithaca College," "IC," "Bombers,” "Ithaca [team/org name; 1892]", and any combination of these terms. Only approved licensed vendors will be able to produce, display, and distribute merchandise bearing those terms. This includes apparel, mugs, and other promotional products purchased and distributed by departments, organizations and athletics.

We are offering two more sessions in January to learn more about this program. These are a repeat of the sessions offered last fall, although there were some updates to the program in December that will be included in this session. Additional sessions will be available throughout the semester. Please RSVP to Tina Thurston at thurston@ithaca.edu or call her at 4-3830.

More information about our licensing and trademark enforcement program is available on the Office of Marketing Communications website at https://www.ithaca.edu/marcom/licensing or by contacting Rachel Reuben, associate vice president for marketing communications at rreuben@ithaca.edu.

Individuals with disabilities requiring accommodations should contact Tina Thurston at thurston@ithaca.edu or (607) 274-3830. We ask that requests for accommodations be made as soon as possible.