Ithaca College

Project Look Sharp is Ithaca College’s award-winning educational initiative within the School of Humanities and Sciences that supports media literacy integration into K- College classrooms.  We are a non-profit organization that provides media literacy materials, lesson plans, curriculum kits, and workshops to help educators effectively integrate media literacy into classroom curricula.  Join our on-campus  team to help promote critical thinking and media literacy skills for the next generation. We host an average of 8 to 10 internships per semester and attract students from all majors!  View our diverse list of internships for Fall 2012 below, and visit our website for more information.

Video Production:  

Use your expertise in video production to promote critical thinking about media messages.  Work collaboratively with Project Look Sharp’s Director of Curriculum and Staff Development to create a variety of innovative short videos that promote our work and teach educators about media literacy practices. These instructional videos will be used in workshops and will be posted to our website, Vimeo, and Youtube. Experience with Final Cut Pro or equivalent is required.

Promotion and Marketing:  (Team of 4 Interns)

Gain skills and experience in marketing and promotion and an understanding of media literacy by working with a media expert and a small team of interns to implement a promotion plan for Project Look Sharp.  The internship includes the following activities based on assigned concentration:

Concentration 1: Database and Website Marketing

*  research and contact new target groups and contacts for specific marketing campaigns

*  analyze website presence and recommend and initiate outreach proposals based on
   research

*  learn to use Filemaker, create scripts, and follow up with contacted organizations and
   individuals

*  craft emails to media literacy and education contacts and post existing educational
   lessons to web

*  research, propose, and implement additional promotional activities

Concentration 2: Design Marketing

*  learn to make and send electronic promotional flyers. Analyze outreach data via
   Constant Contact

*  design, update, and create flyers and advertisements via InDesign, Photoshop, or
   I-works

*  research, propose, and implement additional promotional activities

Concentration 3: Social Media Marketing

*  advise on. implement, and grow our existing and new PLS social networking outreach
   initiatives (Twitter, Facebook, LinkedIn, etc.)

*  help create “This Day in History” automated twitter database

*  learn to use Google Analytics and present data to the PLS staff

*  research, propose, and implement additional promotional activities

Concentration 4: Media Outreach Marketing

* develop a media outreach plan and timetable for the semester

* design, draft, send and follow-up communications to different media outlets

* coordinate marketing efforts with Ithaca Media Relations for press releases

* learn to use Filemaker, research and add media contacts to the database

* develop a video & audio production plan for media outreach (e.g., for media outlets)

* help develop a long-term plan for continued media outreach

If interested, go to www.projectlooksharp.org to download or complete an online application.  Send to:  Sherrie Szeto at sszeto@ithaca.edu, or drop off to 104 Williams Hall.  Call 607-274-3471 for further questions.