Ithaca College

Cyndy Scheibe, Executive Director and Founder of Project Look Sharp, presented at Longview Care Community in Ithaca, NY. Scheibe's presentation was on Media Constructions of Presidential Campaigns:  What We've Learned from the Past and How We Can Make Sense of the Present. 

The presentation explored themes such as: "How have media messages constructed our understanding of presidential candidates and their campaigns from 1800 to today"; and "How can media literacy help us make sense of the political messages that bombard us today, and better prepare us to be active and well-informed citizens in today's world? "

 Project Look Sharp offers an online document-based critical thinking and media literacy kit for teaching the history of presidential campaigns from 1800 to 2008. This kit, Media Construction of Presidential Campaigns, is an engaging document-based multi-media kit for integrating critical thinking and media literacy throughout the US history curricula.

This high interest multi-media kit gives upper level middle school, high school, and college teachers the materials and training to lead students through engaging classroom analysis of 180 campaign documents including, newspaper articles, political cartoons, election songs, TV ads, and more.  This kit will help to develop essential critical thinking and media literacy skills while delivering and reinforcing core American history knowledge.

Project Look Sharp now has 16 media literacy kits that include detailed teacher guides and lessons for classroom decoding of historic documents for K-12 classroom teachers through the college level. All kits are available free online with hard copy kits sold at cost through Ithaca College bookstore.