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In the summer of 2012 Ithaca College and SUNY Cortland began a Licensing and Trademark Enforcement program for the Cortaca Jug football game. The two schools, participants in the annual football game, became co-owners of the registered trademark "Cortaca" and partners in a trademark and licensing program for “the biggest little game in the nation”. Any vendor creating merchandise (apparel, bags, writing utensils, mugs, etc.) bearing the protected term "Cortaca," whether for on-campus departments or organizations, or for third party vendors to sell in stores, must be set up as an official licensee and go through an approval process before using the term on any merchandise. Students and staff ordering merchandise for this game with the name "Cortaca" on them must use a licensed vendor. Merchandise with the name "Cortaca" on it may not use either the Ithaca College or SUNY Cortland institutional logos. Please see the Cortaca website for the Licensing at a Glance poster for more information about logos, colors and fonts. For more information, please visit the Cortaca Licensing website or email cortaca@ithaca.edu. |
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