Ithaca College

Cyndy Scheibe, the founder and Executive Director of Project Look Sharp at Ithaca College, was the featured speaker at the Rotary Club’s Sunrise Breakfast. At the event, Scheibe spoke to an audience of business professionals from different fields about media literacy in the world today and the importance of it for children and teens. 

 During her presentation, Scheibe led the audience through the decoding of a few media examples to emphasize the influence that media can have on politics and election campaigns, and gender stereotypes. She used media from Project Look Sharp’s new gender series such as the Real Bugs commercial and the Big Book of Just for Girl.

 Project Look Sharp supports the integration of critical thinking and media literacy into the teaching of core content in multiple subject areas. They do this through developing and providing lesson plans, media materials, training, and support for educators at all education levels. The purpose of media literacy education is to help individuals of all ages develop the habits of inquiry and skills of expression they need to be critical thinkers, effective communicators, and active citizens in today’s world.