Ithaca College

Brand community has been described as the holy grail of marketing, where brand supporters come together organically, create rituals of kind, and support a brand.  Fan community takes this a step farther with enthusiasm and dedication.  Our research focuses on the Star Wars BB-8 droid builder's club.  These fans have collaborated on screen-accurate and mobile versions of the 

Details: 

Alison Shields, Ph.D. and Lin Humphrey, Ph.D.

Business 111, 7pm, Monday October 3rd

Individuals with disabilities requiring accommodations should contact Kat Fischer at kfische1@ithaca.edu. We ask that requests for accommodations be made as soon as possible.