Ithaca College

A panel of the National Advertising Review Board (NARB) has recommended that DirecTV, LLC, modify claims made for its satellite television services to better disclose to consumers that limited programming is available in 4k, or ultra high-definition format, modify its claims that DirecTV is wireless, and discontinue a “free upgrade” to Genie HD DVR claim.

NARB is the appellate unit of the advertising industry’s system of self-regulation and administered by the Council of Better Business Bureaus. NARB Panel #211 members were associate professor and panel chair, Scott R. Hamula, President and CEO of 22squared, Richard Ward, Vice President of Marketing and Advertising at CIT Group, Abby Cohn, Director and Associate General Counsel of Beauty Care and Fabric & Home Care for Procter & Gamble, Matt Fitzpatrick, and Director of Marketing Communications for Cuisinart and Waring Products, Mary Rodgers.

DirecTV, in its advertiser’s statement, thanked NARB for its “thoughtful revision of NAD's recommendations regarding DirecTV's 4K content disclosures. Although it respectfully disagrees with NARB's other findings, DirecTV is a strong supporter of the advertising self regulatory system and will comply with NARB's recommendations in future advertising.”

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