Ithaca College

In this ONLINE, Winter Session course students will learn a process for developing and delivering strategic advertising. We’ll cover methods for doing research, interpreting data, generating ideas, developing strategy, writing briefs, designing images, and writing copy. 

Additionally, we’ll learn and practice methods for communicating with team members, clients, and the public.
This course provides opportunities to practice design methods which will boost your creative confidence!

Students will need to have access to the Adobe Creative Suite, specifically Illustrator & InDesign programs.

PREREQUISITES: 24100, STCM 11100

CREDITS: 3

Starts Monday, 1/9/17

Individuals with disabilities requiring accommodations should contact Mike Mooney at mmooney2@ithaca.edu or (607) 274-3642. We ask that requests for accommodations be made as soon as possible.