Ithaca College

The Ithaca College chapter of the American Marketing Association (ICAMA) was again recognized as a top chapter at the 2018 AMA International Collegiate Conference in New Orleans, April 5-7.

 The opening keynote speaker for the 1,500-student conference was Mark French ’97, serial entrepreneur and highly supportive alumnus.

Twelve students attended and represented ICAMA at the conference.  In the main awards competition, IC was named a Top 25 international chapter, demonstrating “exemplary collegiate chapter performance” in all categories evaluated (professional development, community and social impact, fundraising, membership, communications, and operations).

ICAMA also received the third place award in the PPAI t-shirt competition for design and execution of an original promotional product.  Chapter co-Presidents Kelsey Herniman ’18 and Robert Mantell ’18 were invited to give a presentation on internal and external communication strategies to over 60 students from chapters across the country.  Students also participated in numerous on-site competitions, including marketing strategy, digital strategy, and sales while attending sessions and workshops on chapter management, “experience speaks”, and how to succeed in competitions.

Congratulations to the entire chapter, including all who served on the 2017-2018 Executive Board, and the other students attending the conference: Matt Fiacco ’18, Gillian Garfinkel ’18, Donald Hodgkinson ’18, Drew Lapinski ’20, Brennan McCormack ’18, Ryan Nadeau ’20, Stephon Sepulveda ’19, Michelle Shiply ’18, Shaylyn Traver ’18, and Kristen Vollmer ’18.