Ithaca College

As we continue working remotely and practicing social distancing measures in order to protect ourselves and each other across our community, the Creative Marketing team has prepared some tips and guidelines to help produce the highest quality video using cell phones and tablets.

Please adhere to social distancing standards as you create video assets—not only to ensure safety of yourself and others in the community but also to model socially conscious behavior during this critical time.

Here are a few resources for video:

• Tips for taking video with your cell phone 

• Accessibility and closed captioning information

• General video best practices 

This information is all located on the IC brand identity standards website at ithaca.edu/brand, which also provides guidelines for voice and tone, color, photography, graphic elements, the IC logo, and official fonts as well as do-it-yourself resources like branded templates and best practices.

If you are creating a presentation to share via Zoom or other recording devices, you can download IC PowerPoint templates, logos, and additional brand assets through the college’s Digital Media Portals page at ithaca.edu/digital-media-portals. The portals also host a vast collection of photography and video for IC’s five schools, student life, campus scenic shots, and academics.