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Professor Yvette Sterbenk of Strategic Communications publishes article about femvertising and corporate social responsibility in Journal of Business Ethics

Contributed by Yvette Sterbenk on 02/23/21 

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Professor Yvette Sterbenk (Strategic Communications) with co-authors Sara Champlain (University of North Texas), Kasey Windels (University of Florida) and Summer Shelton (University of Idaho) published "Is Femvertising the New Greenwashing? Examining Corporate Commitment to Gender Equality" in the Journal of Business Ethics.

The article examines femvertisements - advertisements with a feminist message - to see if companies that win high-profile awards for these kinds of ads back their messages up with strong commitment to women's issues internally and externally. 

Topic: Kudos
Professor Yvette Sterbenk of Strategic Communications publishes article about femvertising and corporate social responsibility in Journal of Business Ethics | 1 Comments |
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Professor Yvette Sterbenk of Strategic Communications publishes articleabout femvertising and corporate social responsibility in Comment from lfarman on 02/24/21
Congrats Yvette!