Ithaca College

Adam Peruta, assistant professor in the Department of Strategic Communication, was selected for the American Advertising Foundation’s 2011 Visiting Professor Program (VPP).

VPP is a two-week fellowship for professors of advertising, marketing, communications and the liberal arts. The objective is “to expose professors to the day-to-day operations of an advertising agency, marketing or media company; and to provide a forum for the exchange of ideas between academia and industry. The VPP gives professors a greater understanding of and appreciation for the industry while host companies have an opportunity to develop closer ties to academia.”

Peruta will be placed at R/GA, a full-service interactive, digital advertising agency in New York City that specializes in creating media for digital advertising, mobile platforms, retail and out-of-home experiences. Their clients include Nike, Verizon and HBO.

At the Park School of Communications, Peruta teaches courses such as: Advertising, Copywriting & Art Direction, Brand Design & Communication and Digital Journalism. In addition to teaching, Peruta is the brand manager for Gopher Grocery Inc., an online grocery delivery company based in Minneapolis, MN.